For Founders

One-on-One coaching session for a founder in Turkey's Innogate Accelerator.

One-on-One coaching session for a founder in Turkey's Innogate Accelerator.

If you find yourself looking at sales with a squint, trying to see in the dark, we're here to help.   We help founders see in the dark when it comes to sales strategy and process. Typically, our clients are in search of a repeatable sales process to overcome their first major revenue milestone. We work one-on-one with our founders through coaching sessions and workshops to not just address one-time issues, but to provide ongoing support as the founder scales their organization.

Once a founder decides they want to make a change and get a hold of sales, we get working right away with the coaching sessions. Additionally we find that starting with a deep dive sales-assessment helps everyone get on the same page to the opportunities and strengths of the current sales function. We also offer a few workshops for founding teams who want to go deep together on one of the following topics:  Sales ProcessHiring a TeamCustomer Success, Communicating Value and Reverse Engineering the Perfect Customer Profile. Custom workshops can be developed upon request.


For Teams

2018 Sales Kickoff Keynote for a "unicorn" startup in San Francisco.

2018 Sales Kickoff Keynote for a "unicorn" startup in San Francisco.

Whether you're a sales leader in search of ways to up your own game or an executive seeking additional support for your team, we can help. We've coached sales managers and leaders at enterprises of all sizes, both public and private. For your team, we'll start with a customized workshop and then dive into a coaching cadence that works for you.

Workshop topics are customized to fit your organization's needs. Past workshops have been focused on Communication, Transitioning from Sales to Management, and Challenges of New Markets. If your sales team could use some coaching and support, please connect with us

Ryan was an indispensable part our success in the early days at InVision.
— Ahad Raza, first sales rep @ InVisionApp


J. Ryan Williams

J. Ryan is a San Francisco based executive coach who coaches leaders of some of the fastest growing companies and startups backed by the top accelerators including Y-Combinator and 500 Startups.  Having spent the past 9 years building awesome B2B sales teams and perfecting go-to-market strategies for startups, it is only natural that Ryan's passion is helping founders go-to-market.  

While he has closed millions personally, he is most proud of building great teams. Over the past 5 years, he’s hired more than 200 sales reps for startups in industries ranging from advertising to hospitality software. In the process, his sales teams have brought in more than $150M for companies such as AdRoll, LeadGenius and InVisionApp.

Ryan uses his corporate training and education background to teach proven sales methods to founders who are ready to start selling their product. He holds a Master's Degree in Organizational Administration from The University of Chicago.

Find Ryan on LinkedIn.


Our team is made up of dozens of mentors and partners including consultants who work with some of the best companies in the world. Depending on the engagement J. Ryan selectively engages partners for your program.